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#1 Digital Marketing Course - Advanced Certificate in Digital Marketing and Communication from MICA
Boost your career and stand out from the competition with this dynamic digital marketing program powered by Gen AI from one of India’s top marketing institutes. Gain expertise in all the popular Generative AI Tools like Chat GPT, MidJourney and many more in this Digital Marketing Course. Choose from any of the 5 specialisations available and start learning at just Rs. 3,256/month
5 out of 6 learners get positive career growth
upGrad Results reviewed by Deloitte
Industry Experts from
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12000+
learners
2 Tracks, 5 Specialisations
Outcome Oriented Curriculum
5
Live Projects
31-51 Weeks
Nov 30, 2023
Nov 22, 2023
Last Date for Enrollment
300+
Hiring Partners
3
Digital Marketing Course Highlights
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Up-to-date modules integrated with Generative AI
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15+ Case Studies and Live Projects
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Video Library with 90+ Tools
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Personalised Resume Feedback
![icons__1638883779171[1]](https://upgradlucknow.com/wp-content/uploads/elementor/thumbs/icons__16388837791711-qfh33xpca9zp64i7vhjcr3aucdy9cored4vdlr6aey.png "icons__1638883779171[1]"){kind=icon}
Daily Doubt Resolution
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Tutorials on using ChatGPT in digital marketing
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Certificate from MICA in association with upGrad
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MICA Executive Alumni Status
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Fortnightly Coaching by Industry Mentors
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Mock Interviews by Hiring Managers
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Video classes
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New specialisation on Generative AI in digital marketing
We have partnered with upGrad to create the next set of leaders in Digital Marketing. This course will give you the best of MICA and upGrad, helping you build a leadership career in Digital Marketing.
– Dr. Githa Heggde, Dean, MICA
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Best Certification Course on Digital Marketing
Best-in-class digital marketing course content taught by leading faculty and industry leaders in the form of online marketing classes, recorded video lectures, case studies and live projects. Now integrated with Generative AI modules.
Who is This Digital Marketing Course For?
Top Skills You will Learn with MICA's Digital Marketing Course
Generative AI in digital marketing, SEO, Search and Display advertising, Social Media Marketing, Content Marketing, Branding, Web Analytics
Job Opportunities
Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager, Associate Consultant Business Analyst (Sr.) Associate – Digital Marketing
Minimum Eligibility Required?
Bachelor’s or Equivalent Degree
Digital Marketing Platforms and Tools
Learn To Leverage ChatGPT in Digital Marketing
- Utilise ChatGPT to assist in creating unique content, plan strategies, build calendars, and more
- Generate SEO-optimised content with ChatGPT
- Gain insights into your social media analytics by using ChatGPT
Explore our Learning Platform
MICA’s Digital Marketing Course Syllabus
Best-in-class digital marketing course content taught by leading faculty and industry leaders in the form of online marketing classes, recorded video lectures, case studies and live projects. Now integrated with Generative AI modules.
200+
15+
Case Studies and Live Projects
90+
Tools
5
Specialisations
2
Tracks
- Fundamentals of Marketing: Journey from Traditional Marketing to Digital Marketing
- Digital Marketing Metrics and Channels
- Customer Centricity
- Case Studies: 1 case study on a leading multinational food products company. Build a digital branding strategy to help the brand establish itself as a new product in the market.
- Designing a Web Presence
- Social Media Marketing
- Search Engine Optimisation (SEO)
- Case Studies: 7 case studies across tracks on well reputed companies in the Food & Beverage industry, Food Delivery, E-commerce, Finance, Automobile Manufacturing and Travel industry.
- Blog Creation Project ( WordPress)
- Social Media Marketing Live Project ( Facebook Ads Manager)
- Search Engine Marketing (SEM)
- Programmatic & Display Advertising
- Content Marketing
- User Nurturing
- Case Studies: 5 case studies across tracks on leading brands in Healthcare, Clothing, Finance, E-commerce, Banking and Transportation
- Google Ads Search Campaign ( Google Ads Manager)
- Email Marketing Live Project ( Get Response)
- Web Analytics
- Defining a Robust Digital Marketing Strategy
- Planning DM Resources (Agency/Team)
- Case Studies: 2 case studies on reputed companies in E-commerce and Transportation
- Web Analytics Live Project (Google Analytics 4)
- e-Commerce Bootcamp
- Capstone Project
Career Outcomes
A quick summary of the placement support received by this program’s alumni
300%
Maximum Salary Hike
36%
Average Salary Hike
300+
Hiring Partners
To view more details, download our career transition report
Unleashing Creativity: Projects in this Digital Marketing Course
- Solve a range of industry-relevant projects in this online digital marketing course
- Run a 5-day social media marketing campaign, and a 5-day Google Ads campaign to gain hands-on real-world experience of working as a digital marketer
- Create digital marketing strategies for different brands such as Mamaearth, Zivame, cult.fit, and more for the multiple case studies in the program
Blog Creation Project
This involves setting up a website on WordPress and creating a blog populated..
Social Media Marketing Live Project
Here, you will run a 5-day campaign on Facebook Ads manager to drive….
Search Engine Marketing + Display...
Run a 5-day search and display campaign on Google Ads to drive traffic to your blog or we…
Google Analytics 4
Learners will analyse their blog using Google Analytics 4. They will generate, read and prese…