#1 Digital Marketing Course - Advanced Certificate in Digital Marketing and Communication from MICA

Boost your career and stand out from the competition with this dynamic digital marketing program powered by Gen AI from one of India’s top marketing institutes. Gain expertise in all the popular Generative AI Tools like Chat GPT, MidJourney and many more in this Digital Marketing Course. Choose from any of the 5 specialisations available and start learning at just Rs. 3,256/month

5 out of 6 learners get positive career growth
upGrad Results reviewed by Deloitte

Industry Experts from




2 Tracks, 5 Specialisations

Outcome Oriented Curriculum


Live Projects

31-51 Weeks

Recommended 7-9 hrs/week

Nov 30, 2023

Batch Start Date

Nov 22, 2023

Last Date for Enrollment


Hiring Partners


Seats Left

Digital Marketing Course Highlights


Up-to-date modules integrated with Generative AI


15+ Case Studies and Live Projects


Video Library with 90+ Tools


Personalised Resume Feedback


Daily Doubt Resolution


Tutorials on using ChatGPT in digital marketing


Certificate from MICA in association with upGrad


MICA Executive Alumni Status


Fortnightly Coaching by Industry Mentors


Mock Interviews by Hiring Managers


Video classes


New specialisation on Generative AI in digital marketing

We have partnered with upGrad to create the next set of leaders in Digital Marketing. This course will give you the best of MICA and upGrad, helping you build a leadership career in Digital Marketing.
– Dr. Githa Heggde, Dean, MICA


Best Certification Course on Digital Marketing

Best-in-class digital marketing course content taught by leading faculty and industry leaders in the form of online marketing classes, recorded video lectures, case studies and live projects. Now integrated with Generative AI modules.

Who is This Digital Marketing Course For?

Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals

Top Skills You will Learn with MICA's Digital Marketing Course

Generative AI in digital marketing, SEO, Search and Display advertising, Social Media Marketing, Content Marketing, Branding, Web Analytics

Job Opportunities

Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager, Associate Consultant Business Analyst (Sr.) Associate – Digital Marketing

Minimum Eligibility Required?

Bachelor’s or Equivalent Degree

Digital Marketing Platforms and Tools

Learn To Leverage ChatGPT in Digital Marketing

Explore our Learning Platform

Learn on an AI-powered & personalised platform with best-in-class content, live sessions & mentoring from leading industry experts.

MICA’s Digital Marketing Course Syllabus

Best-in-class digital marketing course content taught by leading faculty and industry leaders in the form of online marketing classes, recorded video lectures, case studies and live projects. Now integrated with Generative AI modules.


Hours of Learning


Case Studies and Live Projects







  • Fundamentals of Marketing: Journey from Traditional Marketing to Digital Marketing
  • Digital Marketing Metrics and Channels
  • Customer Centricity
  • Case Studies: 1 case study on a leading multinational food products company. Build a digital branding strategy to help the brand establish itself as a new product in the market.
  • Designing a Web Presence
  • Social Media Marketing
  • Search Engine Optimisation (SEO)
  • Case Studies: 7 case studies across tracks on well reputed companies in the Food & Beverage industry, Food Delivery, E-commerce, Finance, Automobile Manufacturing and Travel industry.
  • Blog Creation Project ( WordPress)
  • Social Media Marketing Live Project ( Facebook Ads Manager)
  • Search Engine Marketing (SEM)
  • Programmatic & Display Advertising
  • Content Marketing
  • User Nurturing
  • Case Studies: 5 case studies across tracks on leading brands in Healthcare, Clothing, Finance, E-commerce, Banking and Transportation
  • Google Ads Search Campaign ( Google Ads Manager)
  • Email Marketing Live Project ( Get Response)


  • Web Analytics
  • Defining a Robust Digital Marketing Strategy
  • Planning DM Resources (Agency/Team)
  • Case Studies: 2 case studies on reputed companies in E-commerce and Transportation
  • Web Analytics Live Project (Google Analytics 4)
  • e-Commerce Bootcamp
  • Capstone Project

Career Outcomes

A quick summary of the placement support received by this program’s alumni


Maximum Salary Hike


Average Salary Hike


Hiring Partners

To view more details, download our career transition report

Unleashing Creativity: Projects in this Digital Marketing Course

  • Solve a range of industry-relevant projects in this online digital marketing course
  • Run a 5-day social media marketing campaign, and a 5-day Google Ads campaign to gain hands-on real-world experience of working as a digital marketer
  • Create digital marketing strategies for different brands such as Mamaearth, Zivame, cult.fit, and more for the multiple case studies in the program

Blog Creation Project

This involves setting up a website on WordPress and creating a blog populated..

SEO Assignment

This assignment involves performing SEO on your blog or conducting an SE…

Social Media Marketing Live Project

Here, you will run a 5-day campaign on Facebook Ads manager to drive….

Search Engine Marketing + Display...

Run a 5-day search and display campaign on Google Ads to drive traffic to your blog or we…

Google Analytics 4

Learners will analyse their blog using Google Analytics 4. They will  generate, read and prese… 

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